DeSoto & State is a public relations firm built to serve the unique challenges non-profits face. We earn great news and editorial coverage using both tried-and-true tactics and new means of engagement and have a mechanism which allows clients to use earned media coverage to grow donor relationships.
We offer communications and media training, message and story discovery, and expert strategy on connecting with influencers.
We have collaborators, not employees. We bring in experts when their expertise is needed. This means clients experience a streamlined process with greater accountability without paying for resources they don’t need.
DeSoto & State helped me hone my pitch while staying true to the MommyCon brand.
Xza Louise Higgins, CEO & Founder of MommyCon
Under DeSoto & State's direction, I never need to worry about 2112's PR strategy.
Scott Fetters, Director of 2112, Inc.
Ryan knows how to help clients identify their greatest needs, target their most receptive audiences, and make the most of their resources.
Michelle Damico, President of Michelle Damico Communications
1. GET ENGAGED
When it feels right, it is right! We'll hash out goals, expectations, and everything we need for a great relationship.
2. DISCOVER & PLAN
A collaborative fact-finding process whose results shape the entire strategy. We’ll identify what to say and who will say it.
3. IMPLEMENT & EXECUTE
Where rubber meets road. We line up the right collaborators and put the strategy in motion toward measurable benchmarks.
4. KEEP BUILDING
We keep the conversation going with select media outlets and give your development team great reasons to talk to donors.
Do you like the way we think and the results we get?
Telling the right people the right things about you
Walking the walk, talking the talk
Discovering what makes your organization tick & training “staff” to become “spokespeople”
Fresh Angles, Changing Audiences
Crafting happenings into newsworthy items presented to media outlets who matter to you
Meeting Your Audience On Their Turf
Broadcast to print, digital to social, peer-to-peer to influencer engagement
DeSoto & State | President
imaginePR | Founder
12 Line Studio | Creative Director
Independent Social Media Director
You have many options for a public relations partner. If you feel a partner whose specialty is helping music, arts & education, and non-profit organizations is what you need, we’d love to answer any questions for you.