The Journal is where ideas come to life and stories find their voice. Here, you'll find thoughtful articles about arts, music, advocacy, and the nonprofit world, each crafted to inspire, inform, and spark conversation. It is a space for curious minds and changemakers, offering a blend of deep insights and fresh perspectives. Whether you are looking for bold ideas or quiet inspiration, the Journal invites you to pause, reflect, and connect.
Week 3: Authentic Interactions with Influencers Are Possible. No, Really. And Yes, They Work.
03/17/2025
TL;DR: A particular type of influencer builds trust by connecting people through shared passions. Followers see them as discovery sources, not just another advertising channel.
TL;DR: Op-eds keep your message visible when media coverage falls short. They persuade, challenge assumptions, and drive action. If you're an expert or advocate, they boost your credibility.
TL;DR: Each Monday this month, I'll share PR strategies for when traditional media outreach falls short. This week: Use existing assets like reports, event materials, and customer stories to create fresh content.
AI in PR: A Smart Tool, Not a Shortcut
02/24/2025
TL;DR: AI boosts PR efficiency but cannot replace intuition, strategy, or relationships. Those who master it will stay ahead, while overreliance weakens creativity and value. Ethical AI use is crucial as corporate policies evolve.
TL;DR: Unpaid internships exploit young talent, favor the privileged, and perpetuate inequality. If you're benefiting from someone's work, pay them.
