PR Primer

A full-day, hands-on workshop for PR beginners to build
foundational skills and confidence

PR Primer is a full-day, hands-on workshop designed specifically for beginners and those with limited experience in the world of PR. Whether you're stepping into a new role, managing communications for a small business or nonprofit, or simply looking to understand the basics of public relations, this workshop offers practical tools and foundational knowledge to help you feel confident and prepared.

Perfect for individuals and small teams, PR Primer focuses on the essential skills needed to navigate media interactions, craft clear messages, and build stronger connections with audiences. With an emphasis on practical application and real-world examples, participants will leave equipped to take on PR challenges with clarity and ease. This full-day workshop is broken into four focused sessions, each designed to build confidence and foundational skills.

What we will work through

• Foundations of public relations and how it applies to your organization
• How to communicate clearly without relying on internal language
• The basics of media relations, including press releases and pitching
• Core messaging and storytelling techniques
• How digital and social channels support public visibility

What you will leave with

• A clear understanding of how public relations works in practice
• Stronger confidence in writing, messaging, and media interactions
• Practical tools and templates to apply immediately
• A structured approach to handling common PR situations
• A short list of next steps tailored to your organization

Workshop details

• Full-day, in-person workshop
• $1,995 flat fee (includes up to 4 participants)
• Additional participants may be added for an additional fee
• Includes workshop materials and a summary of key takeaways

A limited number of sessions are reserved at a preferred rate for members of select Chambers, associations, and partner organizations. If that applies to you, contact us before booking to confirm availability.