PR Edge

A full-day workshop to refine storytelling, media strategy,
and executive positioning

PR Edge is built for experienced professionals and teams looking to strengthen their approach to public relations in complex, high-visibility environments. The workshop focuses on advanced techniques across crisis communication, strategic storytelling, media engagement, and performance analysis.

Each session is structured to challenge assumptions, sharpen decision-making, and provide practical strategies that can be applied immediately.

What we will work through

• Strategic storytelling that aligns with organizational goals and audience expectations
• Media training and executive positioning for interviews and public visibility
• Crisis communication and reputation management in high-stakes situations

What you will leave with

• Stronger command of crisis communication and reputation management
• Advanced storytelling techniques for media and stakeholder engagement
• Increased confidence in handling high-pressure media interactions
• A clearer approach to integrating analytics into communications strategy
• A set of practical tools and next steps tailored to your organization

Workshop details

• Full-day, in-person workshop
• $2,495 flat fee (includes up to 4 participants)
• Additional participants may be added for an additional fee
• Includes workshop materials and a summary of key takeaways

A limited number of sessions are reserved at a preferred rate for members of select Chambers, associations, and partner organizations. If that applies to you, contact us before booking to confirm availability.